THE IMPACT OF ADVERTISING IN THE MARKETING OF HOTEL SERVICES IN ENUGU METROPOLIS (A CASE STUDY OF ZODIAC HOTEL LTD)
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
ABSTRACT
This research was carried to find out the “impact of advertising in marketing of hotel service in Enugu metropolis” using Zodiac Hotel Ltd Enugu as our case study. We tried to find out the advertising strategies employed by the organization and it’s impact to the organization. The research was conducted with the oral interviews and questionnaire. From the study we found out that, the Zodiac hotel Ltd major advertising medium is magazines (travelers weekend and infinity). They use some other ones like sign posts at strategic points of Enugu metropolis. We also discovered that they use other promotional mix such as sales promotion (biros, cards, calendars etc) and publicity. We also found out that the environment and facilities of Zodiac Hotel attracts customers to the hotel, the relationship between the customers and the staff is highly credible. We discovered that the firm has a very high reputation in the society. The researcher commend the management of Zodiac Hotel for good environment and facilities and come up with the following recommendations. They should include advertising budget in the operating cost, use more of television media of advertising than others & introduce more sign posts.
Related Project Materials
AN ANALYSIS OF THE COVERAGE OF BLASPHEMOUS INCIDENTS IN DAILY TRUST AND THE PUNCH NEWSPAPERS
ABSTRACT
Conflicts precipitated by religious discords or under such pretext, have resulted in the deaths of thousands of people and destr...
ENTERPRISE RISK MANAGEMENT IN PHARMACEUTICAL COMPANY (A CASE STUDY OF FIDSON HEALTHCARE LIMITED.)
ABSTRACT
Risk is at the center of life itself. How pharmaceutical companies successfully implements an Enterprise Ri...
THE IMPORTANCE OF BUSINESS EDUCATION TRAINING OF SECONDARY SCHOOL STUDENTS
Abstract
Business education is a program of study and an aspect of vocational education program offered in b...
THE ROLE OF FIDUCIARY ACCOUNTANTS IN FINANCIAL EDUCATION AND LITERACY
THE ROLE OF FIDUCIARY ACCOUNTANTS IN FINANCIAL EDUCATION AND LITERACY
Abstract
This study aims to investigate the role of fiduc...
IMPACT OF COMPUTERS ON THE CREATIVITY OF CHILDREN IN IBEJU LEKKI L.G.A ABSTRACT
Background to the Study
The process of education is not related with innate education, but rather is dependent on the le...
THE EFFECT OF BUDGETING SHIFT ON ELECTRONIC ACCESSIBILITY IN A LIBRARY
BACKGROUND OF THE STUDY
This paper focuses on the effect of budgeting shift on electronic accessibility...
THE IMPACT OF COST ALLOCATION METHODS AND THEIR RELEVANCE IN ORGANIZATION COST MANAGEMENT
Abstract:
This research explores the relevance of cost allocation methods in cost management in Lagos S...
EFFECTS OF MULTIPLE TAXATION ON BUSINESS SURVIVAL IN NIGERIA
Background of the study
Taxation is one of the major fiscal policies the government of any nation can use to achieve eco...
AN EVALUATION OF THE EFFECTS OF COMPUTERISED ACCOUNTING METHOD AND CONTROL SYSTEM ON PRODUCTION
BACKGROUND OF
ABSTRACT The primary purpose of this study is to ascertain the effects of corruption in the Nigerian public service. The...
EFFECT AND CAUSES OF CORRUPTION IN NIGERIAN PUBLIC SERVICE
